Transforming IBM from a Multinational Corporation (MNC) into a Globally Integrated Enterprise (GIE)
IBM’s GIE transformation is an attempt to harness talent from around the world and to align all its resources to best accomplish the company’s global objectives.
Key Points
- IBM has changed its market priorities from developed to emerging countries.
- Companies that hope to simultaneously exploit emerging country opportunities, capitalize on developed company product/services needs, and meet competitive cost challenges, require globally integrated business models.
- IBM is productizing some of what it learned from its own GIE transformation into commercial offerings.
What You Will Learn
- Why IBM is transforming itself from a multinational corporation (MNC) to what it calls a globally integrated enterprise (GIE).
- How IBM is undergoing this transformation and the progress it is making.
- How IBM is generating new revenue and other benefits from this change.